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South-East Europe (SEE), including the Western Balkans and EU-adjacent manufacturing hubs like North Macedonia, has moved from “backup option” to “strategic sourcing region” for many European companies. The region combines geographic proximity, improving industrial capacity, EU-facing trade frameworks, and a business culture built around flexibility and relationship-based execution. When you measure the total cost and total risk, SEE often competes far better than most procurement teams expect.
Sustainability has moved from a “nice to have” to a business requirement. Customers notice it. Retailers ask about it. Partners expect it. Packaging is often where this shift becomes visible first, because it is the most tangible expression of how a brand thinks and operates.